Different messages reach different people
Meta advises advertisers to supply variety. Restyling one message adds little. Writing for a different customer, reason to buy or offer gives the system something new to work with.
What your ads say now
matters more than
how you buy them.
Meta now automates much of the buying. We plan what your ads say, build them as static ads with their own landing pages, and measure the work by what a new customer costs you.
These are concept ads. We made them to show the kind of work we do. The brands have not worked with us, so we have covered their names.
What decides results on Meta now
The four ideas behind how we work.
Each ad needs a job
Some ads introduce you to strangers. Others close people who already know you. A set needs both, or the account tends to return to the same buyers.
The ad earns the click and the page makes the case
A static ad is generally the cheapest click and has the least room to persuade. So each one leads to a landing page written for it.
Cost per new customer is the measure
We agree what a new customer costs you now, then report every month against that figure.
How we work with you
We study your customers and your ads
We read your reviews, support messages and competitors' ads, and check what your own ads already cover.
We plan what each ad should say
You approve a one-page brief for each ad before we build it.
We build the ads and their landing pages
We make static ads in feed and story sizes, each with a landing page on your Shopify store.
Your media buyer runs them
They keep control of the budget. We report cost per purchase for each ad and recommend what to test next.
We need collaborator access to build pages on your store and view-only access to your ad account. You can remove both at any time.
Working together
month to month
Each month we bring new ads and new versions of the ones that are working, then report what each cost per purchase against your current figure.
Questions
Who runs the ads?
Your media buyer. We use view-only access to report what each ad costs per purchase.
We have a designer in-house. How would we work together?
We plan the ads and build them with their landing pages. Your designer carries on with the work you give them.
We already use freelancers or an agency. Can we work with you?
Yes. We agree which ads and landing pages are ours, and your media buyer keeps running the account.
Do you use AI?
Yes, for production. People decide what each ad says and make the final cut.
What access do you need?
Collaborator access to build pages on your store and view-only access to your ad account. You can remove both at any time.
What happens on the call?
We go through your store, your current ads and what a purchase costs you, and whether monthly work with us fits.